Mautic and Salesforce Integration

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Unify marketing and sales data: Connect Mautic to Salesforce for automated lead nurturing and contact updates. Latenode’s visual editor and JavaScript support allow custom data transformations, while affordable execution-based pricing avoids scaling costs.

Swap Apps

Mautic

Salesforce

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Mautic and Salesforce

Create a New Scenario to Connect Mautic and Salesforce

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Mautic, triggered by another scenario, or executed manually (for testing purposes). In most cases, Mautic or Salesforce will be your first step. To do this, click "Choose an app," find Mautic or Salesforce, and select the appropriate trigger to start the scenario.

Add the Mautic Node

Select the Mautic node from the app selection panel on the right.

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Mautic

Configure the Mautic

Click on the Mautic node to configure it. You can modify the Mautic URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Mautic

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Connect Mautic

Sign In

Run node once

Add the Salesforce Node

Next, click the plus (+) icon on the Mautic node, select Salesforce from the list of available apps, and choose the action you need from the list of nodes within Salesforce.

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Mautic

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Salesforce

Authenticate Salesforce

Now, click the Salesforce node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Salesforce settings. Authentication allows you to use Salesforce through Latenode.

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Mautic

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Salesforce

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Connect Salesforce

Sign In

Run node once

Configure the Mautic and Salesforce Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Salesforce Oauth 2.0

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Change

Select an action *

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Map

The action ID

Run node once

Set Up the Mautic and Salesforce Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Webhook response

Save and Activate the Scenario

After configuring Mautic, Salesforce, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Mautic and Salesforce integration works as expected. Depending on your setup, data should flow between Mautic and Salesforce (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Mautic and Salesforce

Mautic + Salesforce + Slack: When a new contact is created in Mautic, it is also created as a lead in Salesforce. When the lead's status is updated in Salesforce, a welcome message is sent to the user via Slack.

Salesforce + Mautic + Google Sheets: When an opportunity is won in Salesforce, data related to the opportunity and associated Mautic campaign information is logged into a Google Sheet for reporting purposes.

Mautic and Salesforce integration alternatives

About Mautic

Automate marketing with Mautic in Latenode. Sync contacts, track campaigns, and trigger actions based on customer behavior. Integrate Mautic with other apps for a 360° view of your customers. Use Latenode's visual editor and code blocks to build custom workflows that adapt to your business needs without complex coding or expensive add-ons.

About Salesforce

Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.

Mautic + Salesforce integration

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FAQ Mautic and Salesforce

How can I connect my Mautic account to Salesforce using Latenode?

To connect your Mautic account to Salesforce on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Mautic and click on "Connect".
  • Authenticate your Mautic and Salesforce accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I sync new Mautic contacts to Salesforce?

Yes, you can! Latenode's visual editor simplifies mapping fields and automating contact creation, ensuring seamless data transfer and improved lead management across platforms.

What types of tasks can I perform by integrating Mautic with Salesforce?

Integrating Mautic with Salesforce allows you to perform various tasks, including:

  • Automatically creating Salesforce leads from new Mautic contacts.
  • Updating Salesforce opportunities when Mautic scores increase.
  • Triggering personalized email campaigns based on Salesforce data.
  • Synchronizing campaign membership between Mautic and Salesforce.
  • Creating custom reports combining data from both platforms.

How much JavaScript knowledge do I need to use the integration?

While Latenode is no-code first, optional JavaScript blocks can extend functionality. No JavaScript needed for common tasks!

Are there any limitations to the Mautic and Salesforce integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations may require custom JavaScript code.
  • Large-scale data migrations can be time-consuming.
  • Real-time synchronization depends on the API limits of both platforms.

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