Salesforce and Zapier Integration

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Automate lead capture from Zapier integrations directly into Salesforce and use Latenode's visual editor to build advanced qualification logic. Scale complex Salesforce workflows affordably using JavaScript and precise timing control.

Swap Apps

Salesforce

Zapier

Step 1: Choose a Trigger

Step 2: Choose an Action

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How to connect Salesforce and Zapier

Create a New Scenario to Connect Salesforce and Zapier

In the workspace, click the “Create New Scenario” button.

Add the First Step

Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Salesforce, triggered by another scenario, or executed manually (for testing purposes). In most cases, Salesforce or Zapier will be your first step. To do this, click "Choose an app," find Salesforce or Zapier, and select the appropriate trigger to start the scenario.

Add the Salesforce Node

Select the Salesforce node from the app selection panel on the right.

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Salesforce

Configure the Salesforce

Click on the Salesforce node to configure it. You can modify the Salesforce URL and choose between DEV and PROD versions. You can also copy it for use in further automations.

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Salesforce

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Connect Salesforce

Sign In

Run node once

Add the Zapier Node

Next, click the plus (+) icon on the Salesforce node, select Zapier from the list of available apps, and choose the action you need from the list of nodes within Zapier.

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Salesforce

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Zapier

Authenticate Zapier

Now, click the Zapier node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Zapier settings. Authentication allows you to use Zapier through Latenode.

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Salesforce

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Zapier

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#2 Zapier

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Connection *

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Connect Zapier

Sign In

Run node once

Configure the Salesforce and Zapier Nodes

Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.

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Zapier Oauth 2.0

#66e212yt846363de89f97d54
Change

Select an action *

Select

Map

The action ID

Run node once

Set Up the Salesforce and Zapier Integration

Use various Latenode nodes to transform data and enhance your integration:

  • Branching: Create multiple branches within the scenario to handle complex logic.
  • Merging: Combine different node branches into one, passing data through it.
  • Plug n Play Nodes: Use nodes that don’t require account credentials.
  • Ask AI: Use the GPT-powered option to add AI capabilities to any node.
  • Wait: Set waiting times, either for intervals or until specific dates.
  • Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
  • Iteration: Process arrays of data when needed.
  • Code: Write custom code or ask our AI assistant to do it for you.
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Save and Activate the Scenario

After configuring Salesforce, Zapier, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.

Test the Scenario

Run the scenario by clicking “Run once” and triggering an event to check if the Salesforce and Zapier integration works as expected. Depending on your setup, data should flow between Salesforce and Zapier (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.

Most powerful ways to connect Salesforce and Zapier

Salesforce + Zapier + Google Sheets: When a new lead is created in Salesforce, Zapier sends the lead data, and a new row is added to a Google Sheet for tracking and analysis.

Salesforce + Zapier + Slack: When a Salesforce record is updated, Zapier sends the updated information to a dedicated Slack channel, keeping the team informed of important changes.

Salesforce and Zapier integration alternatives

About Salesforce

Sync Salesforce data with other apps using Latenode. Automate lead qualification and task creation based on CRM events. No more manual data entry: build workflows that trigger actions across your stack. Use Latenode's visual editor and flexible scripting to create custom logic and scale automation without code limits.

About Zapier

Use Zapier within Latenode for extended app connectivity. Trigger Latenode workflows from 6000+ apps. Solve complex automation gaps by combining Zapier’s breadth with Latenode's advanced logic, like custom JS scripts, affordable pricing, and browser automation. Simplify intricate tasks that need more than basic Zapier steps.

Salesforce + Zapier integration

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FAQ Salesforce and Zapier

How can I connect my Salesforce account to Zapier using Latenode?

To connect your Salesforce account to Zapier on Latenode, follow these steps:

  • Sign in to your Latenode account.
  • Navigate to the integrations section.
  • Select Salesforce and click on "Connect".
  • Authenticate your Salesforce and Zapier accounts by providing the necessary permissions.
  • Once connected, you can create workflows using both apps.

Can I automatically create Salesforce leads from new Zapier triggers?

Yes, Latenode enables seamless lead creation. Use visual blocks or custom JavaScript functions for advanced data transformation, ensuring accurate and enriched lead data flows from Zapier.

What types of tasks can I perform by integrating Salesforce with Zapier?

Integrating Salesforce with Zapier allows you to perform various tasks, including:

  • Creating new Salesforce records from Zapier triggers.
  • Updating existing Salesforce records based on Zapier events.
  • Triggering Zapier workflows from Salesforce record changes.
  • Adding new subscribers to Salesforce from new Zapier submissions.
  • Retrieving data from Salesforce to use in Zapier workflows.

How does Latenode enhance Salesforce data processing?

Latenode offers AI and JavaScript nodes. Enrich data using AI for sentiment or use JS for complex logic to transform Salesforce data before acting on it in Zapier.

Are there any limitations to the Salesforce and Zapier integration on Latenode?

While the integration is powerful, there are certain limitations to be aware of:

  • Complex data transformations might require JavaScript knowledge.
  • API rate limits of Salesforce and Zapier still apply within Latenode.
  • Real-time synchronization depends on the polling frequency of each service.

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