How to connect Close CRM and Gravity Forms
Create a New Scenario to Connect Close CRM and Gravity Forms
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Close CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Close CRM or Gravity Forms will be your first step. To do this, click "Choose an app," find Close CRM or Gravity Forms, and select the appropriate trigger to start the scenario.

Add the Close CRM Node
Select the Close CRM node from the app selection panel on the right.

Close CRM
Configure the Close CRM
Click on the Close CRM node to configure it. You can modify the Close CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Gravity Forms Node
Next, click the plus (+) icon on the Close CRM node, select Gravity Forms from the list of available apps, and choose the action you need from the list of nodes within Gravity Forms.

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Gravity Forms

Authenticate Gravity Forms
Now, click the Gravity Forms node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Gravity Forms settings. Authentication allows you to use Gravity Forms through Latenode.
Configure the Close CRM and Gravity Forms Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Close CRM and Gravity Forms Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Gravity Forms
Trigger on Webhook
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Close CRM
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Close CRM, Gravity Forms, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Close CRM and Gravity Forms integration works as expected. Depending on your setup, data should flow between Close CRM and Gravity Forms (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Close CRM and Gravity Forms
Gravity Forms + Close CRM + Slack: When a new form is submitted in Gravity Forms, a new lead is created in Close CRM. Then, a notification is sent to a Slack channel to alert the sales team about the new lead.
Gravity Forms + Close CRM + Google Sheets: When a new form is submitted in Gravity Forms, the entry data is added as a new row in Google Sheets. Additionally, when a new lead is created in Close CRM, its information is also added as a new row in the same Google Sheet for reporting purposes.
Close CRM and Gravity Forms integration alternatives
About Close CRM
Automate Close CRM tasks in Latenode to streamline sales processes. Automatically update deals, create tasks, or trigger follow-ups based on custom events. Integrate Close CRM with other apps like Slack or Google Sheets to centralize your data and communication flows using Latenode’s visual editor and flexible logic.
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About Gravity Forms
Use Gravity Forms with Latenode to automate form data processing. Capture submissions, then trigger actions like sending emails, updating databases, or creating tasks in other apps. Enhance form data with AI, format it with JavaScript, and automate complex workflows without code — all inside Latenode's visual builder.
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FAQ Close CRM and Gravity Forms
How can I connect my Close CRM account to Gravity Forms using Latenode?
To connect your Close CRM account to Gravity Forms on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Close CRM and click on "Connect".
- Authenticate your Close CRM and Gravity Forms accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Close CRM leads from new Gravity Forms submissions?
Yes, with Latenode! Automatically create leads from form data, enriching them with AI, and use JavaScript for advanced transformations. Streamline lead generation effortlessly.
What types of tasks can I perform by integrating Close CRM with Gravity Forms?
Integrating Close CRM with Gravity Forms allows you to perform various tasks, including:
- Create new Close CRM leads from Gravity Forms submissions automatically.
- Update Close CRM contact information based on Gravity Forms responses.
- Trigger Close CRM activities when a new Gravity Forms entry is received.
- Send personalized follow-up emails via Close CRM after form submission.
- Analyze Gravity Forms data and update Close CRM custom fields.
Can I use JavaScript code to transform data between Close CRM and forms?
Yes! Latenode's JavaScript support lets you manipulate data, ensuring seamless integration even with complex data structures.
Are there any limitations to the Close CRM and Gravity Forms integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require JavaScript coding.
- Real-time synchronization depends on the API limits of both platforms.
- File uploads from Gravity Forms may need additional processing.