How to connect Google Business Profile and Jira
Create a New Scenario to Connect Google Business Profile and Jira
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Jira will be your first step. To do this, click "Choose an app," find Google Business Profile or Jira, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Jira Node
Next, click the plus (+) icon on the Google Business Profile node, select Jira from the list of available apps, and choose the action you need from the list of nodes within Jira.


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Authenticate Jira
Now, click the Jira node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Jira settings. Authentication allows you to use Jira through Latenode.
Configure the Google Business Profile and Jira Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Jira Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Jira
Trigger on Webhook
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Google Business Profile
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Jira, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Jira integration works as expected. Depending on your setup, data should flow between Google Business Profile and Jira (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Jira
Google Business Profile + Jira + Slack: When a new or updated negative review is received in Google Business Profile, a Jira ticket is automatically created to track the issue. Once the ticket is created, a notification is sent to a dedicated Slack channel to alert the customer service team.
Jira + Google Sheets + Google Business Profile: When a Jira issue is updated, the automation updates a Google Sheet with the resolution details. The updated information is then used to update the Google Business Profile description.
Google Business Profile and Jira integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Jira
Sync Jira issues to other tools or trigger actions based on status changes. Automate bug reporting, task assignment, or notifications without code. Latenode lets you visually integrate Jira into complex workflows. Extend functionality with JavaScript and control costs with execution-based pricing, not per-step fees.
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See how Latenode works
FAQ Google Business Profile and Jira
How can I connect my Google Business Profile account to Jira using Latenode?
To connect your Google Business Profile account to Jira on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Jira accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically create Jira tickets from new Google Business Profile reviews?
Yes, you can! Latenode lets you automate Jira ticket creation from Google Business Profile reviews. This helps track feedback and improve service quality.
What types of tasks can I perform by integrating Google Business Profile with Jira?
Integrating Google Business Profile with Jira allows you to perform various tasks, including:
- Create Jira issues for negative Google Business Profile reviews.
- Update Jira issues when Google Business Profile reviews are resolved.
- Track sentiment of Google Business Profile reviews in Jira dashboards.
- Send alerts to Slack when new critical reviews appear on GBP.
- Automatically assign review responses to specific Jira agents.
HowdoIautomatepostingJiraissueupdatesasGoogleBusinessProfileupdates?
Latenode's visual editor simplifies that! Use a Jira trigger for updates and a Google Business Profile action to post them. Perfect for announcements.
Are there any limitations to the Google Business Profile and Jira integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Google Business Profile and Jira APIs may affect performance.
- Custom fields in Jira require manual mapping in Latenode workflows.
- Historical data migration between Google Business Profile and Jira isn't supported.