How to connect Google Forms and Klaviyo
Create a New Scenario to Connect Google Forms and Klaviyo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Forms, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Forms or Klaviyo will be your first step. To do this, click "Choose an app," find Google Forms or Klaviyo, and select the appropriate trigger to start the scenario.

Add the Google Forms Node
Select the Google Forms node from the app selection panel on the right.

Google Forms
Configure the Google Forms
Click on the Google Forms node to configure it. You can modify the Google Forms URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Klaviyo Node
Next, click the plus (+) icon on the Google Forms node, select Klaviyo from the list of available apps, and choose the action you need from the list of nodes within Klaviyo.

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Klaviyo

Authenticate Klaviyo
Now, click the Klaviyo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Klaviyo settings. Authentication allows you to use Klaviyo through Latenode.
Configure the Google Forms and Klaviyo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Forms and Klaviyo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Klaviyo
Trigger on Webhook
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Google Forms
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring Google Forms, Klaviyo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Forms and Klaviyo integration works as expected. Depending on your setup, data should flow between Google Forms and Klaviyo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Forms and Klaviyo
Google Forms + Google Sheets + Klaviyo: When a new response is submitted in Google Forms, the data is added to a Google Sheet. Then, the information is used to update or create a profile in Klaviyo.
Klaviyo + Google Forms + Slack: When a new profile is added to a Klaviyo list, a feedback form is sent using Google Forms, and a Slack notification is sent to a designated channel about the new profile.
Google Forms and Klaviyo integration alternatives
About Google Forms
Capture form data in Latenode to automate follow-ups or updates. Skip manual data entry; trigger workflows from new submissions to update databases, send emails, or create tasks in project management tools. Connect to 1000+ apps and use AI to process results without code.
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About Klaviyo
Use Klaviyo in Latenode to automate email marketing based on real-time triggers. Sync customer data, personalize campaigns, and track results within automated workflows. Connect Klaviyo to other apps like CRMs or payment gateways. Run automations without per-step cost limits, scale email personalization, and use AI to improve campaign targeting.
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See how Latenode works
FAQ Google Forms and Klaviyo
How can I connect my Google Forms account to Klaviyo using Latenode?
To connect your Google Forms account to Klaviyo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Forms and click on "Connect".
- Authenticate your Google Forms and Klaviyo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I add Google Forms respondents to a Klaviyo list?
Yes, you can! Latenode automates this, instantly adding respondents to targeted Klaviyo lists for personalized follow-ups, improving engagement and segmenting your audience.
What types of tasks can I perform by integrating Google Forms with Klaviyo?
Integrating Google Forms with Klaviyo allows you to perform various tasks, including:
- Adding new Google Forms respondents to a Klaviyo email list.
- Triggering a Klaviyo email sequence based on form submission.
- Updating Klaviyo profile properties from Google Forms data.
- Segmenting Klaviyo contacts based on form responses.
- Sending personalized thank you emails after form submission.
How do I handle complex data transformations from Google Forms?
Latenode handles this with Javascript steps! Use code to transform data for Klaviyo, making complex integrations effortless.
Are there any limitations to the Google Forms and Klaviyo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Forms and Klaviyo APIs may affect performance.
- Complex conditional logic might require Javascript for advanced transformations.
- Changes to form fields require updating the corresponding Latenode workflow.