Trigger
Close CRM and FireText integration
Automate Close CRM + FireText workflows
Connect Close CRM and Firetext to automate customer communications and sales workflows. Sync contacts, trigger SMS campaigns from deals, and streamline lead nurturing without manual data entry.
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Technical overview
What this integration can actually do
This is not a rigid connector between Close CRM and FireText. Use native nodes where they already exist, then cover edge cases with webhook, polling, HTTP Request, or JavaScript in the same scenario.
3 triggers and 10 actions across Close CRM and FireText
Gets data from
Lead Status Changed (Instant) and New Lead (Instant), plus 1 more trigger
Can do
Create Lead and Delete Lead, plus 8 more actions
Works via
Native nodes, Webhooks, Polling, HTTP Request, JavaScript
Customizable with
field mapping, filters, branching, retries, dedupe logic, and custom API or JavaScript steps.
Capabilities
Triggers & Actions
Every event and operation available when connecting Close CRM and FireText — from both apps.
Production readiness
Production workflow controls
Use these controls when a workflow needs to stay stable after launch, not just pass a happy-path test.
01
Retry failed API calls
Automatically retry temporary failures before a run is marked as failed.
02
Handle 429 / rate-limit responses
Pause, back off, and continue the workflow safely when an upstream API throttles requests.
03
Add fallback branches for missing fields
Route incomplete payloads into a safe branch instead of letting the main scenario break.
04
Prevent duplicates with lookup-before-create logic
Check whether a record already exists before creating a new one in the destination system.
05
Use JavaScript to normalize dates, phone numbers, tags, and statuses
Clean and standardize values before mapping them into downstream fields.
06
Store execution logs for debugging
Keep a trace of what happened in every run so production issues are easier to inspect.
07
Route failed runs to email or a database
Notify the team or save failures for follow-up when a run cannot complete successfully.
08
Manually rerun failed executions
Replay a failed run after the issue is fixed without rebuilding the scenario from scratch.
Example payload
See what the workflow receives and returns
Show one real event and one real result so technical users can understand the payload shape before they connect accounts or customize the scenario.
Source event
JSON{"event": "client_added","client": {"id": "client_123","firstName": "Alex","lastName": "Smith","status": "active","tags": ["online-coaching"]}}Scenario result
JSON{"target": "wix_contact","operation": "upsert","dedupeBy": "email","status": "created"}Setup
Connect both apps in 3 steps
No developer needed. From credentials to live workflow in under 10 minutes.
01
Connect Close CRM
Authenticate Close CRM in Latenode's Credentials panel. You'll need access to your Close CRM account and permissions to create connections.
02
Connect FireText
Add FireText credentials (OAuth or API key, depending on the app). Latenode stores credentials securely and never saves your passwords.
03
Build and go live
Pick a trigger and an action, test with real data, then toggle your workflow to Live — done.
Build your Close CRM + FireText automation
Choose a trigger and an action to build your workflow.
When this happens in Close CRM...
...do this in FireText
Or
Describe your automation — press Build to open it in the editor.
Yes! Latenode provides a native integration between Close CRM and FireText. You can connect them in minutes using our visual workflow builder — no coding required.
Use cases
Explore each app
Start from either hub, then mix triggers and actions with the rest of your stack.
About Close CRM
Close CRM is a powerful sales communication platform designed to help teams manage leads and close deals more effectively. With features such as built-in calling, automated follow-ups, customizable workflows, and detailed reporting, Close CRM streamlines the sales process by consolidating all communication and data in one place. Its intuitive interface allows users to track interactions, prioritize tasks, and collaborate seamlessly, making it an essential tool for sales teams looking to enhance productivity and drive revenue growth.
Learn moreAbout FireText
FireText is a powerful SMS marketing platform that enables businesses to communicate effectively with their customers through personalized text messaging. With features like automated campaigns, two-way messaging, and detailed analytics, FireText streamlines the process of reaching and engaging audiences. It offers easy-to-use tools for creating and managing campaigns, ensuring your messages are delivered with impact while providing insights to optimize future communications.
Learn moreStart automating Close CRM + FireText today
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