How to connect Omnisend and Shippo
Create a New Scenario to Connect Omnisend and Shippo
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Shippo will be your first step. To do this, click "Choose an app," find Omnisend or Shippo, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Shippo Node
Next, click the plus (+) icon on the Omnisend node, select Shippo from the list of available apps, and choose the action you need from the list of nodes within Shippo.

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Authenticate Shippo
Now, click the Shippo node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Shippo settings. Authentication allows you to use Shippo through Latenode.
Configure the Omnisend and Shippo Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Shippo Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Shippo
Trigger on Webhook
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring Omnisend, Shippo, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Shippo integration works as expected. Depending on your setup, data should flow between Omnisend and Shippo (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Shippo
Shopify + Omnisend + Shippo: When a new order is placed in Shopify, a contact is created in Omnisend, and then a shipment is created in Shippo.
Shippo + Omnisend + Google Sheets: When a new shipping label is created in Shippo, the customer's contact information is updated in Omnisend, and the shipping details are logged to a Google Sheet.
Omnisend and Shippo integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Shippo
Connect Shippo to Latenode and automate shipping tasks. Create workflows that trigger label generation or shipment tracking updates based on order events. Combine Shippo with other apps to streamline fulfillment, inventory, and customer notifications, all visually and without code, scaling affordably.
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See how Latenode works
FAQ Omnisend and Shippo
How can I connect my Omnisend account to Shippo using Latenode?
To connect your Omnisend account to Shippo on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Shippo accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate personalized shipping updates via Omnisend based on Shippo events?
Yes, you can! Latenode allows seamless automation, triggering customized Omnisend messages based on Shippo shipping events, improving customer experience with timely delivery notifications.
What types of tasks can I perform by integrating Omnisend with Shippo?
Integrating Omnisend with Shippo allows you to perform various tasks, including:
- Triggering Omnisend campaigns based on shipping status changes in Shippo.
- Sending targeted offers via Omnisend after successful delivery confirmation.
- Updating contact properties in Omnisend with Shippo shipping information.
- Creating personalized thank you emails in Omnisend after shipment creation.
- Generating internal notifications in Latenode for shipping exceptions using AI.
Can I use JavaScript code to transform data between Omnisend and Shippo?
Yes! Latenode allows you to use JavaScript code blocks to transform and enrich data flowing between Omnisend and Shippo for complex automation logic.
Are there any limitations to the Omnisend and Shippo integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits of the Omnisend and Shippo APIs still apply.
- Advanced custom field mappings may require JavaScript knowledge.
- Historical data migration between the two platforms isn't directly supported.