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Automate Google Business Profile review analysis with Google AI on Latenode. Extract insights to improve customer experience using AI, then scale affordably with pay-by-execution pricing.
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In the workspace, click the βCreate New Scenarioβ button.

Add the first node β a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Google AI will be your first step. To do this, click "Choose an app," find Google Business Profile or Google AI, and select the appropriate trigger to start the scenario.

Select the Google Business Profile node from the app selection panel on the right.

Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Next, click the plus (+) icon on the Google Business Profile node, select Google AI from the list of available apps, and choose the action you need from the list of nodes within Google AI.

Google Business Profile
β
Google AI
Now, click the Google AI node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google AI settings. Authentication allows you to use Google AI through Latenode.
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Use various Latenode nodes to transform data and enhance your integration:

JavaScript
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AI Anthropic Claude 3
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Google AI
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response
After configuring Google Business Profile, Google AI, and any additional nodes, donβt forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Run the scenario by clicking βRun onceβ and triggering an event to check if the Google Business Profile and Google AI integration works as expected. Depending on your setup, data should flow between Google Business Profile and Google AI (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Google Business Profile + Google AI + Slack: When a new review is posted on Google Business Profile, the review text is sent to Google AI (Gemini) to generate a summary. This summary is then sent to a Slack channel.
Google Business Profile + Google AI + Google Sheets: When a new review is posted on Google Business Profile, the review text is sent to Google AI (Gemini) to analyze the sentiment. The sentiment analysis results are then added as a new row in a Google Sheet for tracking.
About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Google AI
Use Google AI in Latenode to add smarts to your workflows. Process text, translate languages, or analyze images automatically. Unlike direct API calls, Latenode lets you combine AI with other apps, add logic, and scale without code. Automate content moderation, sentiment analysis, and more.
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How can I connect my Google Business Profile account to Google AI using Latenode?
To connect your Google Business Profile account to Google AI on Latenode, follow these steps:
Can I automatically respond to reviews with AI?
Yes, you can! Latenode allows automating responses to Google Business Profile reviews using Google AI, saving time and ensuring consistent, positive engagement. Scale easily with our visual editor.
What types of tasks can I perform by integrating Google Business Profile with Google AI?
Integrating Google Business Profile with Google AI allows you to perform various tasks, including:
How can I trigger workflows based on new GBP reviews?
Use Latenode's Google Business Profile trigger to start workflows when new reviews appear. Analyze, respond, and notify your team instantly.
Are there any limitations to the Google Business Profile and Google AI integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of: