How to connect Google Business Profile and Knack
Create a New Scenario to Connect Google Business Profile and Knack
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or Knack will be your first step. To do this, click "Choose an app," find Google Business Profile or Knack, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Knack Node
Next, click the plus (+) icon on the Google Business Profile node, select Knack from the list of available apps, and choose the action you need from the list of nodes within Knack.


Google Business Profile
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Knack


Authenticate Knack
Now, click the Knack node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Knack settings. Authentication allows you to use Knack through Latenode.
Configure the Google Business Profile and Knack Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and Knack Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Knack
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, Knack, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and Knack integration works as expected. Depending on your setup, data should flow between Google Business Profile and Knack (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and Knack
Google Business Profile + Knack + Slack: When a new review is submitted on Google Business Profile, the review details are saved as a new record in Knack. Subsequently, a message is sent to a Slack channel notifying the team about the new review and providing a link to the Knack record.
Knack + Google Business Profile + Google Sheets: When a record is updated in Knack (specifically store hours), this automation updates the Google Business Profile with the new store hours and logs the changes, including a timestamp, in a Google Sheet for historical tracking.
Google Business Profile and Knack integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About Knack
Use Knack with Latenode to build custom database apps and automate workflows. Connect Knack data to other services, like CRMs or marketing tools, without code. Latenode lets you transform and route Knack data, create advanced logic, and scale automation beyond Knack's built-in limits, all visually and affordably.
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FAQ Google Business Profile and Knack
How can I connect my Google Business Profile account to Knack using Latenode?
To connect your Google Business Profile account to Knack on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and Knack accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Knack with new Google Business Profile reviews?
Yes, you can! With Latenode, easily trigger Knack updates from new Google Business Profile reviews. Use visual logic or JavaScript code to filter and format data for a streamlined workflow.
What types of tasks can I perform by integrating Google Business Profile with Knack?
Integrating Google Business Profile with Knack allows you to perform various tasks, including:
- Create new Knack records from positive Google Business Profile reviews.
- Update existing Knack records when Google Business Profile information changes.
- Send customized thank-you notes via Knack based on Google Business Profile reviews.
- Analyze review sentiment from Google Business Profile using AI blocks, storing results in Knack.
- Track Google Business Profile listing performance directly within Knack dashboards.
Can I use JavaScript to enhance the Google Business Profile integration?
Yes! Latenode lets you use JavaScript for advanced data manipulation, custom logic, or API calls, greatly expanding the integration's capabilities beyond simple data transfer.
Are there any limitations to the Google Business Profile and Knack integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Google Business Profile and Knack APIs may affect performance.
- Complex data transformations might require JavaScript knowledge for optimal implementation.
- Historical data migration from Google Business Profile to Knack may need manual configuration.