How to connect Google Business Profile and PostgreSQL
Create a New Scenario to Connect Google Business Profile and PostgreSQL
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Google Business Profile, triggered by another scenario, or executed manually (for testing purposes). In most cases, Google Business Profile or PostgreSQL will be your first step. To do this, click "Choose an app," find Google Business Profile or PostgreSQL, and select the appropriate trigger to start the scenario.

Add the Google Business Profile Node
Select the Google Business Profile node from the app selection panel on the right.


Google Business Profile

Configure the Google Business Profile
Click on the Google Business Profile node to configure it. You can modify the Google Business Profile URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the PostgreSQL Node
Next, click the plus (+) icon on the Google Business Profile node, select PostgreSQL from the list of available apps, and choose the action you need from the list of nodes within PostgreSQL.


Google Business Profile
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PostgreSQL


Authenticate PostgreSQL
Now, click the PostgreSQL node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your PostgreSQL settings. Authentication allows you to use PostgreSQL through Latenode.
Configure the Google Business Profile and PostgreSQL Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Google Business Profile and PostgreSQL Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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PostgreSQL
Trigger on Webhook
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Google Business Profile
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Google Business Profile, PostgreSQL, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Google Business Profile and PostgreSQL integration works as expected. Depending on your setup, data should flow between Google Business Profile and PostgreSQL (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Google Business Profile and PostgreSQL
Google Business Profile + PostgreSQL + Slack: When a new or updated review is posted on Google Business Profile, the review details are saved to a PostgreSQL database. A Slack notification is then sent to a designated channel to alert the team.
Google Business Profile + PostgreSQL + Google Sheets: Data from Google Business Profile is extracted and stored in a PostgreSQL database. This data, along with other store data from the database, is then analyzed, and insights are logged into a Google Sheet for reporting.
Google Business Profile and PostgreSQL integration alternatives

About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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About PostgreSQL
Use PostgreSQL in Latenode to automate database tasks. Build flows that react to database changes or use stored data to trigger actions in other apps. Automate reporting, data backups, or sync data across systems without code. Scale complex data workflows easily within Latenode's visual editor.
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FAQ Google Business Profile and PostgreSQL
How can I connect my Google Business Profile account to PostgreSQL using Latenode?
To connect your Google Business Profile account to PostgreSQL on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Google Business Profile and click on "Connect".
- Authenticate your Google Business Profile and PostgreSQL accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I track customer reviews in a database?
Yes, with Latenode you can automatically save new Google Business Profile reviews into a PostgreSQL database for analysis. Get insights and improve service faster with automated workflows.
What types of tasks can I perform by integrating Google Business Profile with PostgreSQL?
Integrating Google Business Profile with PostgreSQL allows you to perform various tasks, including:
- Backup Google Business Profile data to a secure PostgreSQL database.
- Analyze customer review sentiment and trends over time.
- Trigger alerts for negative reviews via custom queries.
- Synchronize business information across platforms.
- Automate reporting on Google Business Profile performance.
How can I automate updating my PostgreSQL database from Google Business Profile?
Use Latenode’s visual editor to create a flow. Connect Google Business Profile to PostgreSQL and map data fields for automated, real-time updates.
Are there any limitations to the Google Business Profile and PostgreSQL integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by the Google Business Profile API may affect high-volume data transfers.
- Initial database setup and schema design require some PostgreSQL knowledge.
- Complex data transformations may require JavaScript coding in Latenode.