How to connect Bigin by Zoho CRM and Google Business Profile
Create a New Scenario to Connect Bigin by Zoho CRM and Google Business Profile
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Bigin by Zoho CRM, triggered by another scenario, or executed manually (for testing purposes). In most cases, Bigin by Zoho CRM or Google Business Profile will be your first step. To do this, click "Choose an app," find Bigin by Zoho CRM or Google Business Profile, and select the appropriate trigger to start the scenario.

Add the Bigin by Zoho CRM Node
Select the Bigin by Zoho CRM node from the app selection panel on the right.


Bigin by Zoho CRM

Configure the Bigin by Zoho CRM
Click on the Bigin by Zoho CRM node to configure it. You can modify the Bigin by Zoho CRM URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Google Business Profile Node
Next, click the plus (+) icon on the Bigin by Zoho CRM node, select Google Business Profile from the list of available apps, and choose the action you need from the list of nodes within Google Business Profile.


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Google Business Profile


Authenticate Google Business Profile
Now, click the Google Business Profile node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Google Business Profile settings. Authentication allows you to use Google Business Profile through Latenode.
Configure the Bigin by Zoho CRM and Google Business Profile Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Bigin by Zoho CRM and Google Business Profile Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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Google Business Profile
Trigger on Webhook
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Bigin by Zoho CRM
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Iterator
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Webhook response


Save and Activate the Scenario
After configuring Bigin by Zoho CRM, Google Business Profile, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Bigin by Zoho CRM and Google Business Profile integration works as expected. Depending on your setup, data should flow between Bigin by Zoho CRM and Google Business Profile (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Bigin by Zoho CRM and Google Business Profile
Google Business Profile + Bigin by Zoho CRM + Slack: When a new review is posted on Google Business Profile, create a new contact in Bigin by Zoho CRM and send a notification to a Slack channel.
Google Business Profile + Bigin by Zoho CRM + Google Sheets: When a new review is posted on Google Business Profile, add a row to a Google Sheet tracking the review details and update the corresponding customer details in Bigin by Zoho CRM if a matching contact exists.
Bigin by Zoho CRM and Google Business Profile integration alternatives

About Bigin by Zoho CRM
Sync Bigin by Zoho CRM data with other apps in Latenode to automate deal pipelines. Update records, trigger custom actions, and route data based on deal stages. Use visual tools or code for tailored workflows. Automate lead nurturing, task creation, and reporting across your business without complex coding or high per-task costs.
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About Google Business Profile
Automate Google Business Profile tasks in Latenode. Update listings, monitor reviews, and track performance metrics automatically. Build workflows that trigger actions based on GBP data, like alerts for negative reviews or automated content updates based on seasonal trends. Integrate with other services to streamline marketing and operations.
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FAQ Bigin by Zoho CRM and Google Business Profile
How can I connect my Bigin by Zoho CRM account to Google Business Profile using Latenode?
To connect your Bigin by Zoho CRM account to Google Business Profile on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Bigin by Zoho CRM and click on "Connect".
- Authenticate your Bigin by Zoho CRM and Google Business Profile accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically update Bigin contacts from new Google reviews?
Yes, you can! Latenode lets you automate updates to Bigin by Zoho CRM contacts based on new Google Business Profile reviews, ensuring your CRM reflects the latest customer feedback. Improve lead nurturing with real-time insights.
What types of tasks can I perform by integrating Bigin by Zoho CRM with Google Business Profile?
Integrating Bigin by Zoho CRM with Google Business Profile allows you to perform various tasks, including:
- Create new Bigin by Zoho CRM contacts from new Google Business Profile leads.
- Update Bigin by Zoho CRM deal stages based on Google review sentiment analysis.
- Send personalized follow-up emails via Bigin by Zoho CRM after positive reviews.
- Trigger internal notifications in Bigin by Zoho CRM for negative Google reviews.
- Schedule Bigin by Zoho CRM tasks to respond to Google Business Profile inquiries.
HowsecureistheBiginbyZohoCRMintegrationwithGoogleBusinessProfile?
Latenode uses secure authentication and encryption methods to protect your data when connecting Bigin by Zoho CRM and Google Business Profile, ensuring data privacy.
Are there any limitations to the Bigin by Zoho CRM and Google Business Profile integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Rate limits imposed by Bigin by Zoho CRM and Google Business Profile APIs may affect workflow speed.
- Custom field mappings beyond standard fields require JavaScript knowledge.
- Historical data migration between the two platforms is not directly supported.