How to connect Omnisend and Wave
Create a New Scenario to Connect Omnisend and Wave
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a Omnisend, triggered by another scenario, or executed manually (for testing purposes). In most cases, Omnisend or Wave will be your first step. To do this, click "Choose an app," find Omnisend or Wave, and select the appropriate trigger to start the scenario.

Add the Omnisend Node
Select the Omnisend node from the app selection panel on the right.

Omnisend
Configure the Omnisend
Click on the Omnisend node to configure it. You can modify the Omnisend URL and choose between DEV and PROD versions. You can also copy it for use in further automations.
Add the Wave Node
Next, click the plus (+) icon on the Omnisend node, select Wave from the list of available apps, and choose the action you need from the list of nodes within Wave.

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Authenticate Wave
Now, click the Wave node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Wave settings. Authentication allows you to use Wave through Latenode.
Configure the Omnisend and Wave Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the Omnisend and Wave Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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Trigger on Webhook
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Save and Activate the Scenario
After configuring Omnisend, Wave, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the Omnisend and Wave integration works as expected. Depending on your setup, data should flow between Omnisend and Wave (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect Omnisend and Wave
Omnisend + Wave + Google Sheets: When a contact interacts with a marketing campaign in Omnisend, their data is checked against customer records in Wave. New or updated customer information and campaign interaction details are then recorded in a Google Sheet for performance tracking.
Wave + Omnisend + Slack: When a new invoice is paid in Wave, a thank you message is sent to the customer via Omnisend. The sales team is notified in Slack via a public channel message, confirming the payment and customer details.
Omnisend and Wave integration alternatives
About Omnisend
Use Omnisend in Latenode to automate email & SMS marketing based on real-time data. Connect e-commerce platforms and CRMs, then trigger personalized campaigns. Stop overspending on rigid marketing tools. Latenode's visual editor and flexible logic create scalable automation at a fraction of the cost.
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About Wave
Use Wave in Latenode to automate payment reminders and subscription management. Connect Wave to your CRM or database to trigger personalized emails or SMS based on payment status. Latenode’s visual editor makes it simple to build complex billing workflows and handle edge cases without code, ensuring timely payments and reducing churn.
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See how Latenode works
FAQ Omnisend and Wave
How can I connect my Omnisend account to Wave using Latenode?
To connect your Omnisend account to Wave on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select Omnisend and click on "Connect".
- Authenticate your Omnisend and Wave accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automate invoice creation after a purchase?
Yes, you can! With Latenode, automatically create Wave invoices upon new Omnisend purchases. Streamline accounting & save time by instantly linking sales data to invoice generation.
What types of tasks can I perform by integrating Omnisend with Wave?
Integrating Omnisend with Wave allows you to perform various tasks, including:
- Automatically creating Wave invoices for new Omnisend orders.
- Updating customer details in Wave from Omnisend contact lists.
- Tracking marketing campaign spend from Omnisend within Wave.
- Triggering email sequences in Omnisend based on Wave payment status.
- Creating personalized thank you notes after invoice payments.
How does Latenode handle data security between Omnisend and Wave?
Latenode uses secure authentication and encryption to protect your data while transferring information between Omnisend and Wave, ensuring data privacy.
Are there any limitations to the Omnisend and Wave integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex custom fields in Omnisend might require JavaScript for full mapping.
- Wave's API rate limits may affect high-volume data transfers.
- Real-time synchronization depends on the polling intervals set within Latenode.