Effortlessly Integrate Google Ads Lead Forms with Any App

What is Google Ads Lead Forms

Google Ads Lead Forms is a feature that allows businesses to collect leads directly from their Google search ads. Potential customers can fill out a form with their contact information without having to leave the search results page.

Lead Forms make it easy to capture interested leads while they are searching for your products or services. The data collected can then be integrated with your CRM, marketing automation platform, or other systems to nurture the leads and convert them into customers.

How to integrate Google Ads Lead Forms with any app using Latenode.com

Step 1: Sign up for Google Ads and set up authorization inside Latenode.com

First, create a Google Ads account if you don't already have one. Then, in the Latenode.com platform, authorize the connection to your Google Ads account. This allows Latenode to access your lead form data and sync it with your desired applications.

Step 2: Create a workflow in Latenode.com to integrate Google Ads Lead Forms with your app

Using Latenode's intuitive workflow builder, set up the integration between Google Ads and your CRM, email marketing tool, database or any other system. Map the lead form fields to the appropriate destinations. Latenode's pre-built connectors and customization options make this process fast and easy, with no coding required.

Step 3: Automatically add Google Ads leads to your CRM or mailing list

A common integration is sending Google Ads leads straight into your CRM system or email list for immediate follow-up. Configure your Latenode workflow to instantly create new contacts from the leads and initiate your lead nurturing processes. This allows you to engage leads while they are hot.

5 Examples of Real-World Automations for Google Ads Lead Forms

Example 1: Send Google Ads leads to Salesforce as new leads

Automatically create new leads in Salesforce whenever a Google Ads lead form is submitted. Map the lead form fields to the appropriate Salesforce fields and assign to the right sales reps based on territory or other criteria. Your sales team can then quickly follow up with the leads to close more deals.

Example 2: Add Google Ads leads to Mailchimp as new subscribers

Keep your email marketing in sync by having Latenode add Google Ads leads to a Mailchimp audience. You can then trigger welcome series emails, lead nurturing campaigns, or one-time broadcasts. Segment the leads based on their form responses for more targeted messaging.

Example 3: Send lead notifications to Slack

Get real-time alerts in Slack whenever a high-value lead fills out your Google Ads form. Latenode can send a message to a designated Slack channel with the lead details, so your team can follow up right away. You could also mention specific team members for an extra nudge.

Example 4: Create or update Asana tasks from Google Ads leads

Turn your Google Ads leads into action items by creating Asana tasks from the form submissions. Latenode can automatically generate a new task with the lead info and assign it to the appropriate team members. If the lead already exists, you can update the existing task instead.

Example 5: Enrich and validate Google Ads leads with Clearbit

Before passing the leads to your CRM or other systems, use Latenode to enhance the data with additional information from Clearbit. Latenode can append data points like company size, industry, and tech stack to help you prioritize and route the leads. You can also check the email address validity to improve deliverability.

Automate any workflow for Google Ads Lead Forms with Latenode.com

Lead generation is only the first step. To convert leads into customers, it's critical to have efficient follow-up processes. Automating the workflows between Google Ads and your other marketing and sales tools saves time and ensures no leads slip through the cracks.

Conclusion

Google Ads Lead Forms are a powerful way to capture high-intent leads from your search marketing. By connecting Lead Forms to your key applications with Latenode.com, you can make the most of every lead and maximize conversions. Latenode's low-code platform enables you to efficiently integrate Google Ads with your systems and automate lead management, with endless customization possibilities.