How to connect HubSpot and Systeme IO
Create a New Scenario to Connect HubSpot and Systeme IO
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or Systeme IO will be your first step. To do this, click "Choose an app," find HubSpot or Systeme IO, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the Systeme IO Node
Next, click the plus (+) icon on the HubSpot node, select Systeme IO from the list of available apps, and choose the action you need from the list of nodes within Systeme IO.

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Authenticate Systeme IO
Now, click the Systeme IO node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your Systeme IO settings. Authentication allows you to use Systeme IO through Latenode.
Configure the HubSpot and Systeme IO Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and Systeme IO Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

JavaScript
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AI Anthropic Claude 3
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Systeme IO
Trigger on Webhook
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HubSpot
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Iterator
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Webhook response
Save and Activate the Scenario
After configuring HubSpot, Systeme IO, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and Systeme IO integration works as expected. Depending on your setup, data should flow between HubSpot and Systeme IO (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and Systeme IO
HubSpot + Systeme IO + Slack: When a new contact is created in HubSpot, they are added to Systeme IO for email marketing. The sales team then receives a notification in Slack about the new contact.
Systeme IO + HubSpot + Zoom: When someone enrolls in a Systeme IO course (New Event), a contact is created or updated in HubSpot. A welcome call is then scheduled via Zoom.
HubSpot and Systeme IO integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About Systeme IO
Use Systeme IO in Latenode to automate marketing workflows. Connect it to other apps, process form data, and manage contacts in a visual builder. Unlike standalone setups, Latenode lets you add custom logic with JavaScript, enrich data, and scale automation without step limits. Perfect for complex marketing funnels.
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See how Latenode works
FAQ HubSpot and Systeme IO
How can I connect my HubSpot account to Systeme IO using Latenode?
To connect your HubSpot account to Systeme IO on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and Systeme IO accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I automatically enroll new HubSpot contacts into Systeme IO courses?
Yes, you can! Latenode enables seamless automation. Automatically enroll HubSpot contacts into Systeme IO courses upon form submission, saving time and improving engagement.
What types of tasks can I perform by integrating HubSpot with Systeme IO?
Integrating HubSpot with Systeme IO allows you to perform various tasks, including:
- Automatically creating new contacts in HubSpot from Systeme IO sales.
- Updating HubSpot contact properties based on Systeme IO course progress.
- Triggering Systeme IO email sequences from HubSpot workflow events.
- Segmenting leads in HubSpot based on Systeme IO purchase history.
- Sending SMS notifications via Latenode when HubSpot deals reach certain stages.
How can I use JavaScript with HubSpot on Latenode?
Latenode supports custom JavaScript code. Enhance HubSpot integrations, transform data, and extend functionality with flexible scripting.
Are there any limitations to the HubSpot and Systeme IO integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- Complex data transformations may require custom JavaScript coding.
- Real-time synchronization depends on the API limits of both platforms.
- Historical data migration between systems might need manual setup.