How to connect HubSpot and WhatsApp Personal Account
Create a New Scenario to Connect HubSpot and WhatsApp Personal Account
In the workspace, click the “Create New Scenario” button.

Add the First Step
Add the first node – a trigger that will initiate the scenario when it receives the required event. Triggers can be scheduled, called by a HubSpot, triggered by another scenario, or executed manually (for testing purposes). In most cases, HubSpot or WhatsApp Personal Account will be your first step. To do this, click "Choose an app," find HubSpot or WhatsApp Personal Account, and select the appropriate trigger to start the scenario.

Add the HubSpot Node
Select the HubSpot node from the app selection panel on the right.

HubSpot
Add the WhatsApp Personal Account Node
Next, click the plus (+) icon on the HubSpot node, select WhatsApp Personal Account from the list of available apps, and choose the action you need from the list of nodes within WhatsApp Personal Account.

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WhatsApp Personal Account

Authenticate WhatsApp Personal Account
Now, click the WhatsApp Personal Account node and select the connection option. This can be an OAuth2 connection or an API key, which you can obtain in your WhatsApp Personal Account settings. Authentication allows you to use WhatsApp Personal Account through Latenode.
Configure the HubSpot and WhatsApp Personal Account Nodes
Next, configure the nodes by filling in the required parameters according to your logic. Fields marked with a red asterisk (*) are mandatory.
Set Up the HubSpot and WhatsApp Personal Account Integration
Use various Latenode nodes to transform data and enhance your integration:
- Branching: Create multiple branches within the scenario to handle complex logic.
- Merging: Combine different node branches into one, passing data through it.
- Plug n Play Nodes: Use nodes that don’t require account credentials.
- Ask AI: Use the GPT-powered option to add AI capabilities to any node.
- Wait: Set waiting times, either for intervals or until specific dates.
- Sub-scenarios (Nodules): Create sub-scenarios that are encapsulated in a single node.
- Iteration: Process arrays of data when needed.
- Code: Write custom code or ask our AI assistant to do it for you.

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AI Anthropic Claude 3
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WhatsApp Personal Account
Trigger on Webhook
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HubSpot
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Iterator
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Webhook response

Save and Activate the Scenario
After configuring HubSpot, WhatsApp Personal Account, and any additional nodes, don’t forget to save the scenario and click "Deploy." Activating the scenario ensures it will run automatically whenever the trigger node receives input or a condition is met. By default, all newly created scenarios are deactivated.
Test the Scenario
Run the scenario by clicking “Run once” and triggering an event to check if the HubSpot and WhatsApp Personal Account integration works as expected. Depending on your setup, data should flow between HubSpot and WhatsApp Personal Account (or vice versa). Easily troubleshoot the scenario by reviewing the execution history to identify and fix any issues.
Most powerful ways to connect HubSpot and WhatsApp Personal Account
HubSpot + Google Sheets + WhatsApp Personal Account: When a new contact is created in HubSpot, their information is added to a Google Sheet, and a welcome message is sent to them via WhatsApp.
HubSpot + Calendly + WhatsApp Personal Account: When a new contact is created in HubSpot, check if the contact has expressed interest in a demo. If so, send them a Calendly link via WhatsApp to schedule a demo.
HubSpot and WhatsApp Personal Account integration alternatives
About HubSpot
Sync HubSpot contacts, deals, and marketing data with other apps in Latenode for automated workflows. Update records, trigger email sequences based on behavior, or generate reports. Use Latenode’s visual editor and affordable pricing to build complex, scalable marketing automation without code or per-step fees. Connect to CRMs, databases, and analytics tools.
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About WhatsApp Personal Account
Automate WhatsApp Personal Account messaging within Latenode to send notifications, gather data, or provide basic support. Build visual workflows triggered by events, then enrich or route message data to other apps. Scale customer interactions without complex code and per-step costs—use Latenode to connect WhatsApp to your business.
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FAQ HubSpot and WhatsApp Personal Account
How can I connect my HubSpot account to WhatsApp Personal Account using Latenode?
To connect your HubSpot account to WhatsApp Personal Account on Latenode, follow these steps:
- Sign in to your Latenode account.
- Navigate to the integrations section.
- Select HubSpot and click on "Connect".
- Authenticate your HubSpot and WhatsApp Personal Account accounts by providing the necessary permissions.
- Once connected, you can create workflows using both apps.
Can I send HubSpot form submissions via WhatsApp Personal Account?
Yes, you can! Latenode's visual editor makes it easy to trigger WhatsApp Personal Account messages when new forms are submitted in HubSpot, ensuring instant follow-up and better engagement.
What types of tasks can I perform by integrating HubSpot with WhatsApp Personal Account?
Integrating HubSpot with WhatsApp Personal Account allows you to perform various tasks, including:
- Send personalized welcome messages to new HubSpot contacts via WhatsApp Personal Account.
- Notify sales teams via WhatsApp Personal Account of high-value lead activity in HubSpot.
- Create HubSpot contacts from new WhatsApp Personal Account message interactions.
- Update HubSpot contact properties based on WhatsApp Personal Account message content.
- Automate appointment reminders via WhatsApp Personal Account for HubSpot meetings.
How easily can I use custom JavaScript with HubSpot on Latenode?
Latenode allows seamless JavaScript integration within your HubSpot workflows, enabling custom data transformations and advanced logic not available elsewhere.
Are there any limitations to the HubSpot and WhatsApp Personal Account integration on Latenode?
While the integration is powerful, there are certain limitations to be aware of:
- WhatsApp Personal Account has limits on the number of messages you can send per day.
- Complex HubSpot workflows with many steps might require optimization for speed.
- Attachments sent via WhatsApp Personal Account may have size limitations.